Doing business differently
Vinovalie encourages the spirit of enterprise. To Vinovalie, doing business differently means supporting shared initiatives and working on synergies between the stakeholders involved in the wine and food sectors. By doing so, we are aiming to be a genuine catalyst for change in the wine industry. These initiatives are reflected in the many commitments and partnerships we encourage you to discover. Some ongoing examples are outlined below.
Becoming a Wine-Grower
Wine-growing is an industry that requires a high percentage of both seasonal and permanent workers. Vinovalie has set up a training partnership to satisfy its requirement for qualified permanent employees and meet the needs of new wine-growers. Training wine-industry employees has become quite a challenge and should be used as a tool to overcome the shortage of qualified labour and ensure both the sustainability of jobs in the wine sector and the ability of employees to adapt to changes in their profession.
The cooperative group Vinovalie has outlined a number of priorities in its strategic plan. One of these priorities, which is the cornerstone of its constitution, is to ensure the sustainability of its production base. Vinovalie is convinced that the wine-growing profession is progressive, a strong part of the region's culture and attractive for future generations. We have proven that our model can meet the needs of young consumers for whom wine is an instant “pleasure”, as well as traditionalists who are passionate about the characteristics of our local wines and advocates for our native grape varieties.
As part of its plan, Vinovalie has established partnerships with training networks in the region.
Marques & Coop
Twelve cellars have come together to create the Marques & Coop club to jointly promote the cooperative's best cuvées. Proud of their land, their 4,000 wine-growers and their teams’ skills, they chose this name to demonstrate their modernity: they stand behind their Brands (Marques) and their Coop membership, and the cooperative is cultivating more new talent than ever before.
Since 2014, Vinovalie has been working with Helicium on “table arts”, a revolutionary concept developed by Arnaud Baratte (an inventor and designer passionate about wine and innovation) to transform wine tasting. The aim of the partnership is to promote synergies in the wine-tasting sphere.
This technical innovation meets the highest standards in wine tasting, using several different glasses to give wine lovers the best possible tasting experience and help them to appreciate a wide range of wines.
Because we share the same passion for wine and for the Pays d’Ovalie, and the same convictions in terms of shared intelligence, the Vinovalie Group and Nathalie Deschamps, founder of Tchin&Co, made the decision to work together. Tchin&Co now manages our two event venues in the Gaillac, Cahors and Fronton wine-growing regions.
Château de Cayx
Since 2015, the Danish royal family has trusted Vinovalie with the leasing of its agricultural operations, the rental of its wine cellar and the sale of its Château de Cayx wines. Owned since 1974 by Her Majesty the Queen of Denmark and His Royal Highness Prince Henrik of Denmark - born Henri de Laborde de Monpezat and originally from Quercy - the Château de Cayx is one of the Danish royal family’s residences.
After restoring the château, His Royal Highness Prince Henrik of Denmark replanted the hundred-year-old vineyard, producing some renowned wines with evocative names, including Château de Cayx, Royale, Cuvée Majesté and Les Marches de Cayx.